who makes new balance shoes – how good are they?

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New Balance is a sports footwear and apparel company based in Boston, Massachusetts, founded in 1906. With Adidas, Nike, Skechers, and Puma, it is one of the most well-known sports brands in the world.

Although New Balance is an American company, not all of its products are created in the United States, as a result, you might be curious to know where are new balance shoes made.

China, Indonesia, Vietnam, Thailand, and Cambodia are among the countries that produce New Balance items. The American brand is also produced in the United States and the United Kingdom. The majority of New Balance’s shoes are created in Asia, and they are popular among Americans since they are inexpensive.

Does New Balance manufacture in China?

Yes, many New Balance gear, accessories, and footwear are “Made in China.” “We outsource the production of our products to independent manufacturers, most of whom are situated in Asia,” New Balance notes in its annual report for 2020.

New Balance maintains on-site monitoring offices in China and Vietnam to assist independent producers with anything they need to ensure their products are made according to New Balance specifications.

We are all aware that many brands manufacture in China due to the low cost of materials and labour. Nike, Columbia, and Levi’s are among the American names that are following suit.

Is New Balance really made in the USA?

Yes, some New Balance items are made in the United States. However, only shoes labelled “Made in the USA” were discovered, not clothing or accessories. New Balance manufactures in the United States, but reread it: “Where the domestic value is at least 70%, we mark our shoes Made in the USA.”

That means the shoes are manufactured in the United States from beginning to end, but they are not entirely constructed there. China, Indonesia, or Vietnam can make the remaining 30% of the shoe. Customers may be misled because not everyone visits the website to verify that the shoes are “Made in the USA.”

They will instead read the label and believe what it says.

TINA.org, a non-profit group, filed a complaint with the Federal Trade Commission against New Balance in September 2021. According to the FTC, products labelled “Made in the USA” must be manufactured entirely in the United States, which is not the case.

So it’s not out of the question that New Balance will have to pay a substantial fine, adjust its marketing strategy, and disclose where the other 30% of materials for the “Made In USA” products come from.

Are New Balance shoes made in England?

Since 1982, New Balance has established a facility in Flim by, England. The plant in the UK is quite huge, producing around 30,000 pairs of shoes per week. The ‘Made in UK’ series of New Balance sneakers stand out from the crowd because of its high quality and premium materials.

The models in this collection are frequently more expensive. Many people believe that New Balance, a major US brand, has kept its Flimby workforce and factory in the UK for so long is a testament to both their brand values and the factory workers’ hard work and workmanship.

Where are new balances produced?

New Balance is a well-known American firm that primarily manufactures sports footwear and is situated in the Brighton section of Boston. They were started in 1906 as the New Balance Arch Support Company and currently have offices in several locations worldwide.

The 990 and 574 models are their most well-known models. China, Indonesia, Vietnam, Thailand, and Cambodia produce the majority of New Balance items. The American brand is also produced in the United States and the United Kingdom.

Is New Balance still made in the USA?

No, not all New Balance sneakers are manufactured in the United States. “One out of every four pairs of shoes we sell in the United States was created or assembled in American factories by American workers,” they assert.

Unfortunately, we haven’t located any New Balance sneakers that are created entirely in the United States. Here are a few of the most popular items from the Made in the USA section on their website:

  • New Balance 990
  • New Balance 993

Conclusion

Finally, You may say that New Balance is primarily produced in Asian countries, namely China and Vietnam.

Because most of its products are manufactured outside of the United States, the American sports brand needs to reconsider its “Made in USA” promotion.

Even “Made in the USA” footwear does not appear to be created entirely in the United States (New Balance is the first to confess this on their website), resulting in serious ramifications and significant fines for the company.

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